Certificate in Media Management (CMM)

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Programme Name	:	Certificate in Media Management
Programme Code	:	CMM
Eligibility	:	+2 Pass or Equivalent
Minimum Duration	:	6 Month
Maximum Duration	:	2 Year
Programme Fee	:	₹ 2500/-
Medium of Study	:	English
*Programme Coordinator*
Name	:	Ms. Sheetal Purnima
Email Id	:	s.purnima@osou.ac.in
Phone No.	:	+91-8447910169
Syllabus	:	Download Syllabus
*Programme Details*
Learning Objectives The programme is designed to acquaint the learners with the knowledge and skills of mass media organisation management. The programme blends the general principles and theories of management and their practical applications for managing the contemporary media organisation. Learning Outcomes After successful completion of this programme the learners will be able to apply the basics of communication and management in the functioning of a media organization. Highlights of the Course: Duration of the Course: 6 months (minimum) and 2 years (maximum) Conduct of Classes: On weekends for 4 hours (preferably on Sundays) Total Counselling Sessions: 16 Study Hours: 480 Evaluation Methodology: Based on assignments and Term End Examination (TEE) Target Group Media professionals and individuals interested to pursue career in managing media Eligibility Criteria: +2 pass Pedagogy The Course shall be taught with Self-Learning Materials, E-learning Materials, OERs, Video Lectures and Project Assignments. Course Structure Course-01: Communication Concepts, History, Law and Ethics Course-02: Management Principles and Applications Course-03: Public Relations, Advertising & Media Management Course-04: Management of Media Organisations